Re-Thinking Soup takes place every Tuesday at the UIC Hull House and is a modern day soup kitchen where people can come share some deliciously, healthy soup and discuss current cultural, economic, social, and environmental food issues in our society today. Recently, I was able to check out a discussion on Fresh Moves, a mobile produce market, and enjoy a great organic lunch.
Fresh moves uses both technical and cultural rationality to help their cause. They started out by pleading their case to the CTA and managed to get them to sell an old CTA bus for $1! They constructed a risk assessment on nutrition and health of people living in poor areas where they lack basic grocery stores and sources to a variety of foods, not just processed junk! This causes a serious risk for these people such as obesity, diabetes, stress and heart disease, to just name a few. Additionally, they used cultural rationality to really get their message out to people and spread social justice to the low income neighborhoods of Chicago. Fresh Moves is aware that these health problems arent just due to poor geographical mapping of grocery stores. Chicago is notorious for being a racially divided city and although red lining has become illegal, businesses still don't want to be in bad neighborhoods. Fresh Moves is taking an initiative to not only bring resources to these areas, but also really educate their consumers. It's not about the money to them. "I'll trade a kid a bag of grapes for a bag of hot cheetos, if it means he's making an independent choice to eat healthy.", Cooper explained in her discussion. "It's not that these kids don't want fruit, it's that they don't have access to buy it".
To find out more about Fresh Moves visit their website: Fresh Moves
To find out more about ReThinking Soup visit the Hull House website: ReThinking Soup



Great post Bri! You are right that they use both technical and cultural rationality to persuade. It is interesting to think about what Fresh Moves does as rhetoric. It is really symbolic in that they re-purpose public transportation into public health.
ReplyDeleteAfter watching Food Inc. it is so clear how people can choose cheap processed fast food because it's all they can afford or all they have access to. Kudos to Fresh Moves for taking the initiative in bringing healthy foods to low income neighborhoods! If only groups like these were more present around the country.
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